Cole Haan, the iconic American performance lifestyle brand and retailer, has collaborated with Slack Technologies, Inc. to create a collection of limited-edition Generation ZERØGRAND footwear styles designed with Slack, in Slack. The collection combines the innovative style that first disrupted the sneaker world in 2019, with the tech unicorn that has been increasingly disrupting workplace communications for the past seven years.
The partnership felt like a natural fit for the two innovation brands, particularly given that each stage of Cole Haan’s product development – including the creation of this particular collaboration–happens in Slack. With the pandemic-related rise of remote working, Cole Haan has heavily used the channel-based messaging and file-sharing platform to write new rules for the way the company works – believing that we can work apart and still be part of something.
“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” said David Maddocks, brand president of Cole Haan. “Our teams can communicate around the world as we continue to revolutionize performance lifestyle products that transition from work to workout to weekend—even if that’s happening wherever you might be right now. In these unprecedented times we are both fortunate to be avid Slack users as well as a Slack friend and partner.”
With Generation ZERØGRAND, Cole Haan has established a more modern and casual ZERØGRAND silhouette, leveraging breathable Stitchlite materials to create the lightest ZERØGRAND style ever. The Slack limited-edition collection taps into the iconic and energetic Slack color palette, consisting of four styles with Bright White Stitchlite™ uppers and pops of color details in blue, red, lemon, and green.
“Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear,” added Julie Liegl, chief marketing officer of Slack. “Collaboration is key to bringing any product to life and it’s especially rewarding when it’s a product we can physically see. We’re honored that Cole Haan chose Slack as its collaboration hub to develop innovative creations like the Generation ZERØGRAND.”
The Cole Haan x Slack Generation ZERØGRAND collection is available on ColeHaan.com and in select international Cole Haan stores now. All limited-edition styles are priced at $120, in extended men’s sizing.