Interactive live video shopping provider Bambuser announced the launch of a new app for merchants using Shopify, a popular e-commerce platforms. The Shopify custom app is provided free of charge to Bambuser’s clients using Shopify e-commerce platform to reduce development costs and time to market when implementing Live Video Shopping on their site. The app takes care of implementing the codes necessary to run Live Video Shopping and offers a user-friendly interface within Shopify for managing call-to-actions (CTAs) for the Live Shopping shows on the site.
Bambuser’s technology is proven to have a direct impact on brand lift and a significantly higher engagement rate than other comparable technologies, the company said. During the first half of 2020, Bambuser-supported live video shopping shows had an average add-to-cart click-rate of 36% across all active retailers in the beauty segment.
Using Bambuser’s newly launched app, over one million e-commerce stores using Shopify will be able to incorporate Bambuser’s technology.
