Evenprime, an emerging unisex skincare brand, announced a partnership with Proletariat Inc.’s multiplayer action-spellcasting game Spellbreak. Together, the companies are launching the Spellbreak x Evenprime Barrier Serum and giving Spellbreak’s millions of players worldwide an opportunity to cross worlds and access custom-designed in-game items, including the exclusive Twilight Enchantress character skin, to match the physical experience.
“Gaming is rapidly becoming the global epicenter of community, culture and commerce, and lifestyle brands and gaming are experiencing surging cross-over appeal,” said Koh Kim, founder of Evenprime. “We’re excited to be writing a new chapter in beauty and gaming collaborations through this partnership and to be giving Evenprime customers and Spellbreak players new ways to enjoy and access clean skincare.”
Launching for holiday 2020, the Spellbreak x Evenprime Barrier Serum is exclusively available for purchase at evenprime.co. The serum is specifically formulated for skin barrier recovery and protection against air pollution, UV exposure and blue light. The fragrance-free, antioxidant-rich blend is effective in neutralizing free radicals and provides deep, lasting hydration while improving the appearance of fine lines and wrinkles.
“We are thrilled to be launching this unique partnership with Evenprime,” said Peter Gollan, senior vice president of publishing at Proletariat Inc. “It’s exciting to get this collaboration into the hands of Spellbreak players, both in real life and in-game, and offer gamers new ways to discover great products.”
