Perfect Corp., a beauty tech solutions provider and creator of the YouCam Makeup app, released 2020 Q4 Global Beauty Trends Report, revealing the biggest beauty tech trends of the Generation Z beauty consumer. The report analyzed YouCam Makeup app users from Generation Z, aged between 8 and 25 years old, to look at their shopping behaviors and virtual beauty try-on preferences as a means of predicting their continued economic influence and impact on the industry.
Generation Z holds a whopping $143 billion purchasing power and lives up to its name as the ‘digital generation.’ They rely heavily on technologies, like artificial intelligence (AI) and augmented reality (AR), for both convenience and entertainment, aiding them in all elements of their life, the report said. The findings from the YouCam Gen Z user preferences may help beauty brands respond and adapt to evolving consumer demands and tap into the most effective ways they can connect and engage with their customers.
“We are excited to share the Q4 Global Beauty Trends Report with the industry and provide this resource to help brands better understand and market to the Gen Z beauty shopper,” said Perfect Corp. Founder and CEO Alice Chang. “With over 900 million global downloads, the YouCam Community provides a valuable data snapshot into the Gen Z consumer preferences. Our recent findings spotlight their relationship with beauty tech and their evolving consumer needs over the last several months.”
