At the end of 2020, Instagram released Shopping in Reels, a feature that allows vendors and creators to tag their products, making them easier for other users to purchase. Instagram users can tap Reels to buy the product or find more information about it.
The feature comes as other platforms, such as TikTok, continue to rise in popularity with Generation-Zers and as Facebook, the parent of Instagram, faces anti-trust lawsuits.
