Look out, e-commerce, now physical retail has its own version of Shopify, the proprietary platform that has helped e-tailers build their websites, said the team behind FlagshipRTL, which says it makes brick-and-mortar accessible to fashion/lifestyle/beauty brands of every size with a suite of pick-and-choose tools backed by real-time data.
These tools include providing data services via its proprietary marketing engine to identify customers and drive traffic and full store design, staffing, implementation of all tech, vendor management, etc. Its clients include Moncler, Bonpoint, Bogner, Knot Standard, AOX Eyewear and more.
“Brick-and-mortar retail, if modernized, is set for a tremendous rebirth,” said Justin Abrams, CEO & co-founder of FlagshipRTL. “Numbers tell the story. Even during 2020, more than 80% of transactions still happened in ‘real life,’ despite temporary closings and concern. We have a big opportunity to rewrite the rules of retail, and there needs to be a fail-fast model for physical retail. We can do that knowing that the demand for in-store shopping is not only here to stay, but integral for digital success too.”
Flagship’s data-driven insights and proprietary market intelligence helps individual brands tailor their retail strategies to shifting customer geographics, and move quickly on the right markets and spaces in a nimble way, the company said. Extracting actionable data and extrapolating strategy from short-term market testing is one of FlagshipRTL’s key value propositions.
FlagshipRTL makes physical retail accessible by giving brands the tools to first test new geographic markets with speed and short-term flexibility over a few months, without the financial burdens and risks associated with traditional multi-year commercial leases. Flagship offers solutions for fashion, beauty and lifestyle retail built on flexible, trial-based entree to new markets, and full-time access to its proprietary marketing engine built on plenty of A/B testing and its expert means of maximizing ROI both in-store and online via increased foot and web traffic, in-store appointments, client acquisition, higher customer retention, decreased ramp periods and hyper-local brand awareness.
