Hudson’s Bay and Neo Financial are teaming up to bring Canadians a digitally-integrated Hudson’s Bay Mastercard. The Hudson’s Bay Mastercard will make it easier than ever for customers to shop, redeem rewards and manage their account security. With no annual or over-limit fees, cash back on everyday purchases and enhanced service support through a customized app, Canadians can apply and open an account for their new Hudson’s Bay Mastercard in just minutes from their phone. The service begins March outside of Quebec and in April in Quebec.
“As we drive our digital-first strategy, we are evolving across all facets of our business to elevate the customer experience,” said Iain Nairn, president and CEO of Hudson’s Bay. “Partnering with a Canadian company built on innovation and an entrepreneurial spirit will help us deliver a better shopping experience to Hudson’s Bay customers and, in fact, reward them as they shop with us.”
“Our partnership with Hudson’s Bay demonstrates the opportunity in digital-first financial products and solutions that drive better value and experiences for customers,” said Andrew Chau, CEO of Neo Financial. “Neo Financial is focused on reimagining every financial touchpoint Canadians have and rebuilding those experiences from the ground up with a customer-first approach. The Hudson’s Bay Mastercard powered by Neo is the next generation of credit card and retail innovation that will provide a unique and highly rewarding experience for all.”
In just minutes, customers may be approved, load their card to their digital wallet and immediately start making purchases. As part of this experience, Hudson’s Bay will introduce tap-and-go contactless payment at its cash desks later this year.
