In an effort to help reduce plastic waste, Secret and Old Spice are launching innovative refillable antiperspirant cases at select retailers nationwide beginning this month. Additionally, both brands will expand their offering of Aluminum Free deodorants in recyclable paper tube packaging made of 90% recycled paperboard, certified by the Forest Stewardship Council (FSC).
The easy-to-use, refillable cases, manufactured with no single-use plastic, include a refill made with 100% FSC-certified paperboard packaging. Available in refillable antiperspirant, the first from a major brand, this new product line now offers consumers a way to eliminate plastic waste.
“We know the most sustainable choices for consumers are not always the most affordable – and that limits the impact we can have on our environment,” said Freddy Bharucha, senior vice president, P&G Personal Care. “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.”
“People are craving more eco-friendly personal care products, but they also must be delightful to use, otherwise people will not stick with them long term,” said Anitra Marsh, vice president, sustainability, citizenship and communications, P&G Beauty. “That is why our refillable antiperspirant cases are designed to advance the antiperspirant smoothly through the case with a simple twist, much like a lipstick, without being messy.”
Old Spice and Secret were the first major brands to introduce all-paper, plastic-free deodorant solutions in May of 2020. Following the success of that limited-edition pilot, both brands are expanding this offering nationwide with an aluminum free deodorant formula. Featuring a signature push-pop design, these paper tubes are fully recyclable. Consumers can crush the empty paperboard and drop the package right into their recycling bin.
