Fashion Tech Newswire

Marxent Recognized in Hype Cycle Report

Courtesy of Marxent

Marxent, the 3D Commerce company known for artificial realty (AR), virtual realty (VR) and 3D Room Planner apps, announced it has been recognized as a Sample Vendor in the Gartner Hype Cycle report “Hype Cycle for Retail Technologies 2020,” in the Mixed Reality category.

“Helping companies to embrace the transformative power of virtual selling through a centralized 3D strategy is at the heart of everything we do. Our mission is to create the world’s most flexible 3D ecosystem and simplify the sale of high-value, configurable products, such as furniture and kitchen cabinets online,” said Beck Besecker, CEO and co-founder of Marxent. “To us, Marxent’s recognition alongside Microsoft, Amazon, Apple and Google in the Gartner Hype Cycle for Retail Technologies cements our impact on the retail tech landscape for augmented reality, virtual reality and other 3D applications.”

Marxent’s holistic approach to 3D with a commitment to value creation has given the company the opportunity to work with leading retailers across Europe and the U.S. to develop and implement 3D and mixed reality strategies, the company said.

“The future of shopping is virtual, and Marxent is leading the way,” Besecker said.

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