Fashion Tech Newswire

Yeti Expands Durable Bag Offerings

Photo: Business Wire

Yeti Coolers announced the introduction of its newest family of bags and luggage. The assortment includes the expanded Crossroads Collection featuring a durable, lightweight Tuffskin Nylon.

“We first introduced bags as part of our portfolio in 2017 to support our communities and customers who were seeking durable products that met their needs both in active pursuits and in their daily lives,” said Matt Reintjes, president and CEO at Yeti. “Over this time, we gained a deeper understanding of how our customers used our products, impacting our design process and ultimately leading to the development of the versatile, tough and premium Crossroads Collection.”

The bags and duffels are available in a variety of sizes and colors and are loaded with multiple access points, stash pockets and optional dividers for ultimate interior organization and accessibility. For additional organizational flexibility, washable Crossroads Packing Cubes are available in three different sizes.

“Our original Panga collection of submersible dry bags was designed to tackle any terrain,” said Reintjes. “We’ve applied that concept to create a premium outdoor hard-sided luggage that is not only waterproof, rugged and features the best-in-class durable materials YETI is known for, but is also engineered for optimal performance, wherever you may go.”

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