Perfect Corp., an augmented reality (AR) and artificial intelligence (AI) beauty tech solutions provider, participated in the South by Southwest (SXSW) Online 2021 festival. The company presented The Global Beauty Tech Master Series class, “Driving Engagement with Beauty Tech.”
The expert-led presentation was hosted by Wayne Liu, senior vice president and general manager at Perfect Corp., accompanied by special guest Angelica Munson, global chief digital officer at Shiseido Group. The duo led an in-depth discussion on the ways brands are driving engagement and loyalty through AR and AI-powered beauty tech solutions.
“We are honored to have the special edition Global Beauty Tech Master Series presentation included as part of the official SXSW Online 2021 programming and be joined by an esteemed special guest, Angelica Munson of Shiseido Group, for the discussion” said Alice Chang, Perfect Corp. founder and CEO. “It’s an exciting time for beauty tech, and having the SXSW 2021 virtual stage as a platform for which we can continue to share our learnings on the digital transformation is a thrill, especially alongside a beauty powerhouse like Shiseido Group.”
The presentation highlighted the results brands have experienced through beauty tech integrations. Attendees also got a sneak peek at the newest beauty tech innovations debuting this year and how brands are using them to create first-of-their-kind experiential shopping journeys. The event was free and open to the public.
“I am thrilled to join Perfect Corp. on the virtual SXSW 2021 stage to explore topics that are shaping the future of beauty inspired by new consumer behaviors and advancements in technology and digital,” said Munson.
