Accessories brand Lug announced the launch of its first-ever vegan leather collection, which debuted on QVC’s show “Saturday Morning Q.” The collection is certified as PETA-Approved Vegan by the People for the Ethical Treatment of Animals (PETA).
“I’ve never been a leather bag kind of gal,” Lug Designer and Co-Founder Ami Richter said. “I’ve always been able to design everything I want in a bag in nylon and man-made fabrications. I like the look of leather and wanted to explore designing with a new medium, but insisted that if we were going to develop a leather-looking collection, it had to be vegan leather. I’ve been very fussy about the quality, the hand-feel and how the fabrication can handle our vivid color palette and detailing.”
“We are very proud of the debut of our new Vegan Leather collection,” said Jason Richter, Lug co-founder. “We held very high-quality standards for ourselves and insisted on proper execution if we were going to bring this collection to market. The bags needed to be stylish, look and feel like real leather, yet contain the heart and customer-minded details in each design. If you know Lug, we are all about family and community and love listening to our customer’s wants and daily needs.”
