Hudson’s Bay announced the launch of its online Marketplace at thebay.com. Hudson’s Bay Marketplace will bring more than 500 new sellers to thebay.com by the end of 2021 and introduce new and significantly-expanded category offerings including sports and recreation, tech, pets, health and wellness and vintage designer handbags and watches to the brand’s assortment, the company said.
“As part of our digital-first strategy, the launch of Marketplace catapults Hudson’s Bay to the forefront of e-commerce in Canada,” said Iain Nairn, president and CEO of Hudson’s Bay. “We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience.”
Supported by Mirakl’s marketplace solution, Hudson’s Bay can react to consumer trends, expand its assortment and onboard quality sellers from around the world in a matter of days, versus weeks or months needed with a traditional e-commerce model, the company added.
“With the launch of its online marketplace powered by Mirakl, Hudson’s Bay is creating an expanded, seamless shopping experience that customers will love,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Mirakl is proud to support Hudson’s Bay in this new and innovative growth plan that will benefit millions of Canadian shoppers.”
