Perfect Corp., a global beauty tech solutions provider and developer of the YouCam Makeup app, has partnered with natural beauty brand Mineral Fusion for the launch of YouCam for Web virtual try-on experience on mineralfusion.com. The Mineral Fusion Virtual Try-On Tool will also be available in Whole Foods stores, where shoppers can scan a QR code featured on the in-store displays to instantly try on products through their mobile device.
The partnership comes at a time when people are returning to in-store shopping and gravitating towards engaging in-store shopping experiences. Shoppers can experience in-store, virtual try-ons by scanning the QR code on Mineral Fusion’s beauty display at Whole Foods. From there, consumers are directed to a special Whole Foods virtual try-on landing page where they can virtually tap and try on Mineral Fusion products directly from their phones to find the perfect match before making in-store purchases.
“We’re excited work with Mineral Fusion to introduce a safe, fun and convenient way for shoppers to experiment with the extensive range of natural products and shades using their smartphones and advanced AI and AI technology to build on a more personalized in-store shopping experience,” said Perfect Corp. Founder and CEO Alice Chang. “A long time clean beauty innovator and leader, Mineral Fusion’s embrace of our cutting-edge, advanced beauty technology demonstrates their keen understanding of the way the consumers shop and purchase cosmetics today.”
“The Virtual Try-On-Tool is a safer alternative to testers allowing online and brick-and-mortar customers to find the products and the shades of their choice. Shoppers can try on shades using a preselected model image, uploading a photo or even via live cameras,” said Stella Huang, director of digital marketing for Mineral Fusion. “Mineral Fusion is thrilled to partner with the industry-leading solution provider Perfect Corp. and the leading natural retailer Whole Foods to help customers find the perfect shades of their favorite cosmetic items, no matter how or where they choose to shop.”
