GlossWire hosted its first-ever virtual pitch competition, where nine finalists pitched in front of six influential leaders in media and beauty, moderated by Fashwire CEO and Founder Kimberly Carney, to win cash prizes, global recognition and invaluable mentoring.
The competition took place in two phases. The first took place in February, where GlossWire’s beauty brands applied and submitted videos pitching their brands. The field was narrowed to 10 top finalists, and the brands were then given the chance to compete live at the virtual Global GlossPitch event.
“Our inaugural GlossPitch competition allowed us to shine a spotlight on our beauty brands and award them with funds to help support their growing businesses,” said Carney. “In these very unusual times, innovation and entrepreneurship are more important than ever. These winners will help to drive growth as we begin to come out on the other side of this pandemic and its related economic decline in the retail industry.”
The second phase was the live competition, which was hosted virtually by Fashwire, where nine of the finalists pitched one after the other to a live panel of six executives and influencers in the beauty and media industry, including Chloe Hall, digital beauty director for Elle; Adam Glassman, creative director for Oprah; Susanah Zeffiro, client partner, beauty for Spotify; Melissa Chataigne, TV host; Karen Ballou, founder and CEO of Immunocologie and Carney.
“It was an honor to participate as a judge in the inaugural GlossPitch competition. I was extremely impressed and inspired by all of the female founders and loved hearing how their unique experiences shape the products they create,” Zeffiro said. “I look forward to advising Base Butter on strategies to best utilize Spotify to grow brand affinity and sensorially connect with customers via Audio.”
The first place, $10,000 prize was awarded to She’Neil Johnson-Spence and Nicolette Graves, co-founders of skincare brand Base Butter. Base Butter was born with a mission to help make skincare easy for oily and combination skin types.
“Being a part of GlossPitch was an amazing experience. My favorite part was seeing our Base Butter community show up and show out for us,”Johnson-Spence said. “During this process, I truly learned how to tell our brand story and value in a unique and cultivating way. Perfecting our pitch is something my co-founder and I have been working on for over a year, and I truly felt confident when I got on the virtual GlossPitch stage. The judges were amazing, and I am just so happy I could bring the grand prize home to our Base Butter team. The $10,000 will assist us in pushing our new product launches happening this year!”