Fashion Tech Newswire

Zulily Surveys Mom Shopping Habits

Zulily, the online retailer, is welcoming spring and new babies by releasing a special curated collection of newborn gear must-haves and classics. Zulily will bring back The Late Night Shop for Mom featuring extra special deals from Baby Delight and Kickee Pants.

To learn more about what moms are shopping and hoping to discover late at night, Zulily polled moms across the country. The new research reveals a shift in shopping habits of mothers across three distinct generational segments: TikTok Moms (ages 25-34), Facebook Moms (ages 35-44) and Mixtape Moms (age 45-54). What unites generations? Reports of waking up at least once in the night and a common love of great deals.

“At Zulily, we have more than a decade of experience serving moms through e-commerce, and we’ve found that even small differences, like a few years in age, can greatly influence purchasing behavior,” said Susan Van Arsdale, senior business development manager at Zulily. “We work with more than 15,000 brands to reach moms through a personalized shopping experience. And, we stay relevant by engaging her with content, helping her answer questions like, ‘How do I get my baby to sleep through the night?’ We are here to help moms through an exciting time in their lives.”

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