Fashion Tech Newswire

Nicole McLaughlin Upcycles Jansport Backpacks

Photo: Jansport

JanSport has partnered with sustainable designer and upcycle artist Nicole McLaughlin to bring attention to the environmental benefits of upcycling within the fashion industry. The charitable, six-piece, upcycled collection features JanSport’s classic pack styles reimagined by McLaughlin.

Fashion enthusiasts, collectors and others can win one of the six avant-garde styles by visiting and purchasing a $5 sweepstakes entry ticket. One hundred percent of proceeds from ticket sales will be donated to the Slow Factory Foundation, a nonprofit focused on climate and supporting environmental impact through education.

“My love for JanSport has only grown over the years. It’s my earliest backpack memory, so to work with them on this capsule collection using samples and worn pieces to highlight sustainability feels predestined,” said McLaughlin.

“We are thrilled to be working with Nicole to further our message and mission of making fashion more sustainable,” said Roger Spatz, president at JanSport. “By transforming samples from our warehouse and pre-worn packs sourced from warranty centers, we are able to keep product out of landfills and support the Slow Factory Foundation with some of our most recognizable and iconic imagery.”

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