Fashion Tech Newswire

3DLook Develops Uniform Measuring Tool

Courtesy of 3DLook

3DLook, an AI-powered mobile body measuring and fit solution, announced the launch of Uniform Pro, a digital measuring, fit and size recommendation system for the uniform industry. The AI-powered solution enables uniform manufacturing and rental companies to measure end-wearers remotely, with no need for in-person contact or physical fittings, and accurately determine the right-size garments for individuals. The solution is transforming the $32 billion workwear market, which is expected to grow to more than $42 billion by 2025, the company said.

“3DLook’s solution helped us eliminate the risk of incorrect hand measurements in order to lower returns of the pricey radiation protection aprons we produce,” said Murry Pitts, CEO of Burlington Medical. “In addition, Uniform Pro allowed us to keep providing healthcare workers with perfectly fit garments when fitting sessions were prohibited and sales reps were not allowed to enter healthcare facilities during COVID-19. The workflow has never been easier: we simply collect body measurements from end-wearers through smartphones, reducing a formerly time-consuming and inconsistent measurement process to just 30 seconds.”

The uniform industry has historically depended on in-person measuring and fitting events where sales representatives physically measure hundreds of people, who are then required to try on shared workwear samples in order to see which garments fit them best. The COVID-19 pandemic made such in-person events unsafe, disrupting the entire uniform rental and manufacturing model. These events could take weeks to set up and were expensive and time-consuming to execute. In addition, human error in the manual measuring and data input processes often led to inconsistencies. For companies that create custom workwear, such as some kinds of PPE, not being able to receive precise body measurements led to high return rates and ill-fitting garments that had to be thrown out.

“We’ve spent the last five years refining our technology that helped hundreds of fashion brands grow their businesses and reduce returns, while improving the online shopping experience for consumers,” said Vadim Rogovskiy, CEO and co-founder of 3DLook. “We saw enormous demand for a similar solution in the uniform industry and have leveraged all of our experience and expertise to deliver this cutting-edge solution that enables a shift to more efficient business processes.”

The solution uses a patented combination of computer vision and 3D statistical modeling to instantly measure the human body using just two photos and map the unique body measurements to product data to generate accurate size recommendations.

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