Fashion Tech Newswire

Bandier Collab With Julie Sariñana Comes to Amazon

Photo: Business Wire

Bandier announced its exclusive collaboration with Los Angeles-based fashion and lifestyle influencer Julie Sariñana on the first official Sincerely Jules for Bandier collection, a capsule of workout and wardrobe staples that will be available in Amazon’s store. This collection premieres as the first of the four collections to roll out in 2021.

Born in Durango, Mexico and raised in East Los Angeles by her father who was a tailor and mother who ran a thrift shop, Sariñana designed the collection as an ode to her rich background by using a mix-and-match philosophy that adopts heritage trends such as playful color-blocking, tie-dye, exotic animal and feminine floral prints.

“My goal for this collaboration was for everyone to feel confident and empowered when wearing the pieces — whether you’re lounging at home, hiking with friends or running errands,” she said. “I love that Bandier represents different bodies, sizes and backgrounds — they are thoughtful when it comes to inclusivity and that was important to me. You don’t have to be into fitness to wear it. It’s all about feeling good no matter where you are or what you’re doing.

Bandier is a digital-first brans, carrying powerhouse brands alongside niche, startup labels. The Sincerely Jules for Bandier collection is a continuation of Bandier’s newly-formed relationship with Amazon as the retail partner for the capsule.

“Since the launch of Bandier, Jules has been one of the brightest contributors to the growth and success of what the brand is today. What simply originated from a relationship of a loyal customer and friend formed into an organic yet beautiful partnership over the years and now celebrated through Jules’ very own collection with us,” said Founder Jennifer Bandier. “Her fun-loving energy and passion and Cali-cool girl style approach of mixing activewear into streetwear fashion pioneered the vision behind bringing the collection to life. We are unbelievably excited to share it with you!”

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