This summer, Girl Scouts of the USA will launch new uniforms that feature recycled materials and, for the first time in 20 years, new official apparel for Daisy, Brownie and Junior Girl Scouts. Inspired by vintage Girl Scout apparel and fashion trends of the ’90s, the Daisy, Brownie and Junior official apparel and accessories collection pairs nostalgic styles with eco-conscious materials.
The Girl Scout uniform has united girls across the country for over a century. While preserving the traditional color schemes and designs, the updated Girl Scout uniforms — the sash, vest and tunic — will be made of a fabric composed of recycled material (40%), virgin polyester (40%), and cotton (20%). The sustainable material includes REPREVE fiber from Unifi, which is made using recycled post-consumer plastic bottles. In conjunction with the new uniform items, Girl Scouts will begin an upcycling program (also known as creative reuse) to transform unused products into new materials of greater quality. Starting next month, existing sash/vest inventory and unused products will be transformed into aprons, pillows, totes and crossbody bags. This new initiative is GSUSA’s first stride toward becoming a brand that offers sustainable features.
The official apparel and accessories collection has sustainable attributes and offers a range of items designed for comfort, durability and style with details like pull-on waistbands and built-in undershorts found in the skort, simple snap hardware and two large pockets in the skirtall, matching color schemes in the sweatshirt-and-joggers loungewear set and much more. Color-coordinated by grade level, the collection’s design is inspired by the graphics, colors, and styles of the ’90s that reflect Girl Scouts’ legacy among parents, troop leaders, volunteers and, of course, alums. Both casual and formal options will be offered for Daisies, Brownies, and Juniors, as well as inclusive sizing options ranging from XXS–PXXL, to best complement all body shapes and fit preferences. The collection reflects comfortability and eco-consciousness — two key factors that girls shared are important to them when they proudly represent the iconic Girl Scout Trefoil.
“Input from Girl Scouts and their parents influenced the sustainable design elements that were integrated into the launch of the new uniform and official apparel collection,” said Wendy Lou, GSUSA’s chief revenue officer. “As a continuation from the launch of our older-girl uniform redesign and official apparel launch in August 2020, GSUSA is proud to offer contemporary trends to our younger members and introduce our new upcycling program in an effort to give new life to old clothing. Today’s young girls are the next generation of leaders and tastemakers, and uplifting world issues they care deeply about, like ethical fashion, ensures that our girls can feel their best when representing Girl Scouts.”
Younger Girl Scouts can now incorporate the updated uniforms and official apparel and accessories into their daily wardrobes, whether they are exploring the outdoors, selling cookies, attending a troop meeting, or celebrating a more formal event. To learn more about Girl Scouts and how to join, visit girlscouts.org.