Inherent, a digital menswear line that tailors luxury apparel to inspire self-expression and open conversations about men’s mental health, announced the brand’s new driver’s capsule collection in partnership with the estate of Steve McQueen represented by Greenlight, a global rights clearance and licensing company and subsidiary of BEN Group. Known as the “King of Cool” for his effortlessly iconic style, McQueen is most notably remembered for his acting, race car driving and philanthropy.
“When I think of Steve McQueen, I think of the ‘King of Cool.’ Always stylish, with a bit of an edge to him. Steve is known for being a movie star, a race car driver, and much more. It is an incredible feeling to be able to design an officially licensed driver’s capsule with his name and legacy attached. I am overjoyed to bring this collection to the world and driving enthusiasts everywhere,” says Inherent Founder Taylor Draper.
The first of its kind, the Steve McQueen by Inherent collaboration brings the household name’s carefree and collected essence back to life by honoring his quintessential fashion sense and unapologetic authenticity through updated designs on classic apparel and lifestyle accessories. Shoppers can embrace McQueen’s bold confidence while tailoring each piece to fit their own unique lifestyles, as all capsule collection products will be handmade to order.
“The timing for this collection with Inherent could not be more perfect. We are always looking for new ways to connect modern day consumers with legendary icons, and this collaboration will bring Steve McQueen into the new realm of tailored clothing,” said Liz Van Denburg, director of merchandise licensing at Greenlight, “We’re always looking for best-in-class partners, and Inherent vision, quality and authenticity makes them the perfect partner to capture the timeless, iconic style of Steve McQueen.”
Steve McQueen by Inherent will show a sneak peek on October 2 at the Boys Republic-hosted Steve McQueen Car & Motorcycle Show. McQueen was a student at the school and later credited them for helping him become a productive member of society. Shop the specially curated custom pieces and book a custom fitting appointment at ThisIsInherent.com. Get a first look at the iconic collaboration, upcoming events and exclusive updates on Instagram, @ThisIsInherent.
