Truekind Intimates Redefines Comfort: The Everyday Essentials Brand is Changing the Way You Feel About Your Undies

Photo Courtesy - Truekind

No outfit is complete without the right underwear — and in fact, your underwear might just be the most important part of your look.

However, finding the right undies is one of the hardest shopping experiences for women. For many, finding the right style of underwear is extra important because it doesn’t just need to look sexy — it also needs to feel sexy and comfortable, too. After all, underpants are what lies underneath our clothes, so it’s important to feel amazing in them! The key is to find the style of intimates that fits your body best and doesn’t break the bank. That’s where Truekind comes in.

Truekind, the everyday essentials brand that provides unmatched comfort so that its customers can feel empowered and free, is making its mark in the U.S. direct-to-consumer intimates market with the debut of its new Seamless Stretch Collection, a line of effort- less and foundational undies that are made from breathable, lightweight fabrics for un- matched comfort.

With Truekind’s range of supportive and confidence-boosting bras already available on shapermint.com, the shapewear marketplace, the brand is formally launching to the U.S., extending the same unparalleled value, function and comfort in its bras that consumers have come to know and love to its new collection of lightweight, seamless, ultra-comfortable undies. Truekind’s Seamless Stretch Collection goes back to basics, allowing modern, vibrant, on-the-go women of all shapes and sizes discover their truest selves, which all starts with choosing the right undies.

“Since every day starts with getting dressed, it’s essential that people feel like their truest self in the very first items they put on — undergarments,” said Siobhán Lonergan, chief brand officer of Shapermint. “We’re delighted to officially launch Truekind with our expansion announcement of the Seamless Stretch Collection to help consumers start their days off right with functional, comfortable and affordable bras and undies that move with them like a second skin, seamlessly adapting to their every lifestyle and need.”

While underwear is a very functional part of an outfit, its aesthetic value is also key. True- kind believes that underwear can help to de- fine a person to be truly themselves — and Truekind’s collection looks as good as it feels for this very reason. Every women should feel comfortable in the skin they are in!

Another key importance of getting the right pair of undies is how it makes you feel. We know that wearing high-quality underwear can affect your self-esteem. Undergarments are the first layer of clothing you put on every day, so it makes sense it should be comfortable and make you feel confident — not binding or drab! It may seem like a small thing, but wearing good, quality undies can have a massive impact on your life. With the right pair of undies as a base, you will enjoy looking and feeling better with every outfit choice.

While we know you pay for what you get, that doesn’t mean high-quality intimates should cost more than a week’s paycheck. Truekind’s mission has al- ways been to provide the best quality product at the most affordable prices, so you can rest assured your money is well spent on undies, but not your en- tire savings!

The Truekind Seamless Stretch Collection has all of the must-have features you could want in a panty to make you feel empowered and free: brief, thong and short styles, which effortlessly slip under any outfit; three natural colors (sand, chocolate and black) that are available in all threes styles and feature mid-rise waists, laser-cut flat edges and a lightweight feel while still offering support and ultra-stretch and smooth- ing power in two sizes (0 to 14 and 16 to 24) that fit all bodies from XS to 4XL sizes through built-in stretch technology that hugs curves and never loses shape over time. Prices for the collection range from $15.99 to $19.99.

Truekind has clearly found the answer to creating simple, functional and, most importantly, comfortable intimates that you will want to wear all day, every day. So, if you’re ready to refresh the “comfy” section of your closet, look no further than Truekind’s Seamless Stretch Collection. Your body, your mind and your wallet will thank you!

To learn more visit truekind.com or shapermint.com/collections/truekind. Follow the brand @truekind on Instagram and Facebook.

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