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MySize Announces 7 For All Mankind Brazil to Implement MySizeID Apparel Sizing Tech

Photo Courtesy - MySize Inc.

MySize, Inc.,  an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced it has entered an agreement with 7 For All Mankind (Brazil), a premium global clothing brand, to license its MySizeID apparel sizing solution. MySizeID sizing solution is expected to go live for 7 For All Mankind (Brazil) customers in Q3 2022.

MySizeID enables shoppers to generate highly accurate measurements of their body to find properly fitting clothes and accessories through an app on their mobile phone. MySizeID syncs the user’s measurement data to the retailer’s sizing chart, and only presents items for purchase that match their measurements to ensure a correct fit. MySizeID is available for license by retailers and download by consumers on both iOS and Android operating systems.

Seventy percent of returns for clothing purchased online is fit-related, costing retailers worldwide $642.6 billion, according to LogisticsMaster, and only 48% of returns can be resold at full price, according to a Market Watch survey. Worse, 5 billion pounds of returns end up in landfills. MySizeID addresses these financial and environmental challenges while improving the shopping experience for customers, according to BBC Earth.

“We are excited to work with a leading brand in Brazil that serves high-end savvy customers within the denim-fashion field. 7 For All Mankind’s commitment to continuous improvement to serve humanity is admirable, and MySizeID is pleased to partner with them in their mission,” said Ronen Luzon, CEO and founder of MySize. ”

Esber Hajli, CEO of 7 For All Mankind (Brazil), commented, “By implementing MySizeID, an innovative, market leading sizing solution, we believe we can significantly reduce returns and its associated financial and environmental costs. We chose MySizeID with confidence based on the AI-driven technology’s impressive track record, ease of use, and documented performance results.”

Other major global brands that have implemented MySizeID have seen a 44% to 50% reduction in returns, 20% increase in order size, and a 3X in transaction value among MySizeID users, the company said.