The Children’s Place, Inc., the pure-play children’s specialty retailer in North America, announced that its Gymboree brand has launched on Amazon.com, providing an easy way for customers to shop their favorite Gymboree apparel.
Jane Elfers, president and chief executive officer said, “We are incredibly excited about our collaboration with Amazon and the significant growth potential ahead of us. We realized a key growth milestone today with our launch of our iconic Gymboree brand on Amazon.com. This strategic channel expansion gives us the opportunity to share the Gymboree brand with a larger audience of customers.”
Gymboree’s launch includes a dedicated brand store and seven ready-to-wear collections that perfectly represent the brand’s heritage of playful, colorful bow-to-toe collections, the brand said. The launch highlights the Gymboree brand story through consistent brand messaging showcased in the Gymboree storefront, advertising, and immersive product detail pages. Customers can easily discover and seamlessly navigate the Gymboree collections available on Amazon.com for fast, free delivery.
