Donna Karan New York has announced that Kaia Gerber will continue as the face of the brand, bringing an authentic edge to the Fall 2024 Campaign. Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm, the campaign images are set against the backdrop of New York City, while passages from iconic books that take place in the city play an ever-present role.
Among the selection are quotes from “Just Kids” by Patti Smith, “The Great Gatsby” by F. Scott Fitzgerald and “Bright Lights, Big City” by Jay McInerney. Jansson taps into these stories to arrive at a fresh vision of the collection, with Kaia asserting her unique and youthful allure. Beyond the fashion, Jansson uses the color palette to make an instant impression.
This past spring, Donna Karan New York began a new chapter, channeling iconic American style inspired by the New York energy that keeps the brand timeless. Turning the page to Fall 2024, Donna Karan New York deepens its storytelling, exploring the city’s endless capacity to inspire. From iconic classic literature to music from every genre, New York breathes creativity into every corner of culture. Such diversity of expression has become a catalyst for Donna Karan New York as it enters this next era.
Featured throughout the campaign is Donna Karan New York’s 35th anniversary collection, Donna Karan New York est. 1989, which reflects the enduring legacy of chic style that resonates from one generation to the next. Drawing inspiration from the archives, the Donna Karan New York est. 1989 collection delivers a cross-section of pieces that are at once recognizable and reimagined.
“Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect Donna Karan New York’s love of all things New York with Kaia’s love of literature in a pure authentic way,” states Trey Laird, founder and chief creative officer at Team Laird.
“As Donna Karan New York evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand’s commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships,” says Jacki Bouza, senior vice president, Global Marketing and Communications at G-III Apparel Group.
The Donna Karan New York Fall 2024 collection is available worldwide on DKNY.com and in select retailers.
