Serta Simmons Bedding, one of the world’s leading sleep companies, has introduced the all-new Tuft & Needle (T&N) mattress collection, with dynamic aesthetics, powerful technologies that include the brand’s new T&N Flex Foam, and new cooling features to give consumers premium products at an unbeatable value.
As part of that launch, Tuft & Needle is introducing the new Original Hybrid mattress, offering consumers a hybrid version of their most-loved Tuft & Needle Original mattress.
Across the line, the new collection combines the newly-introduced highly-breathable, fast-recovery T&N Flex Foam with Tuft & Needle’s existing T&N Adaptive foam to offer responsive comfort, exceptional cooling, and bounce-back support for a refreshing sleep experience. The new Tuft & Needle mattress collection features both Foam mattresses and Hybrid mattresses under the Mint and Original umbrellas, including the new Original Hybrid mattress.
“At Tuft & Needle we are intentionally designing our products for responsive comfort with innovative materials that create a cool sleep environment and enhance overall wellness” said Rolf Sannes, senior vice president, Brand Marketing, Beautyrest, Beauty Sleep and Tuft & Needle. “Consumers have been asking for a hybrid version of our Original mattress, and we are excited to bring that to market as a key component of our newest collection for Tuft & Needle, which builds on the features consumers love with new, cutting-edge technology for a family of products that will resonate and drive purchase.”
“We are pleased to unveil the new Tuft & Needle mattress collection – and the new Original Hybrid mattress – designed with innovative materials for responsive comfort and overall enhanced wellness,” said Shay Graffius, brand manager, Tuft & Needle. “This collection was developed to offer a clear features/benefits step-up story across models to enhance the consumer shopping experience. We are confident that these products will resonate, and we’re excited to see the consumer response!”
The new collection is available on tuftandneedle.com and Tuft & Needle retail stores starting today, September 30, 2024, and will be rolling out to other retailers towards the end of the year.
