David Yurman, America’s foremost luxury jewelry brand, unveiled its 2024 holiday campaign, featuring its most star studded and influential cast yet, including new and returning friends of the house: Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse and global ambassador, Iris Law—a strong mix of innovative storytellers , expressing themselves through their craft, while inspiring a wide range of audiences.
The new campaign, centered around joy, calls on consumers to indulge in life’s luxuries to commemorate special moments—such as dinner parties with friends and festive celebrations—with timeless treasures for loved ones from David Yurman.
The new campaign takes viewers on an elevator ride through various holiday scenes in New York City, home of the David Yurman brand, where the cast of multi-hyphenates are spotted fêting everyday holiday moments adorned in key collections. Beginning with our 57th St Flagship store, the story unfolds into an energetic montage of celebratory occasions between friends.
Known for his unique style of photography, Anthony Seklaoui helped bring this campaign to life by capturing moments that are intimate and powerful, while sharing the brands commitment to art and creativity. Influential to some of the most notable editorial outlets and luxury brands, Seklaoui creates a story that is designed to inspire the audience to feel liberated, celebrating their individuality.
“We are constantly inspired by the energy of New York City,” said chief marketing officer Carolyn Dawkins. “So it felt right to shoot this Holiday campaign in the home of our brand and flagship 57th Street store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.”
The series of images and four episodic videos highlight the brands signature Sculpted Cable, Chevron, Curb Chain and Madison collections—all whose designs are rooted in the brands hero product, Cable. Inspired by the Metropolitan Museum in New York City, Cable is the DNA of David Yurman and continues to shape the future of the brands designs. Today, Cable shapes every design within the brand, with endless possibilities, indistinguishable to David Yurman’s place of conception, New York City.
David Yurman’s holiday campaign launched Oct. 28, on DavidYurman.com and the brand’s global social media channel @davidyurman. The campaign will also appear in the brand’s advertising through the end of the year. For more information, visit DavidYurman.com.
