Electrolux has introduced a new laundry pair – with impressive energy-efficient features designed for the most effective stain removal – even in cold water. The new Electrolux washing machine offers optimal cleaning and is now optimized for cold, enabling consumers to choose the cold cycle with confidence.
The company’s new washer is not only the most energy-efficient, standard-size washer now available on the market*, but also features a Wear it Again cycle designed to combat wasted washes.
“We’re creating high-performance appliances to help consumers live better, save money and reduce their environmental impact without sacrifice,” said Ricardo Cons, chief executive officer of Electrolux Group, North America. “Our new laundry pair makes it easier for consumers to select more sustainable cycle options like washing in cold and refreshing clothing without the use of water with the Wear It Again cycle. Electrolux is setting the standard for the future of garment care.”
“The temperature we wash our clothes in has a bigger impact on energy costs, carbon emissions and clothing longevity than anything else,” said Cons. “Washing on cold can deliver the same cleaning results, but many still need convincing. We’re here to help. And since the average American family washes about 300 loads of laundry each year, there’s plenty of opportunity to make that chore less burdensome and more environmentally friendly.”
