Serta Simmons Bedding (SSB), LLC, a leading global sleep company, has announced the launch of its new Beautyrest and Beautyrest World Class collections. The new Beautyrest mattresses will begin arriving on retail floors starting in February and March and will be showcased at the Winter Las Vegas Market taking place January 26, 2025, to January 30, 2025, at Suite B1201.
SSB has also announced the launch of a new, adjustable line of bases under the brand name baselogic™. The line is in support of the Beautyrest brand and the Serta brand, and will include four base models, which will be available to retailers starting March 1, 2025.
2025 marks the 100th anniversary of Beautyrest, which will be celebrated with a Roaring 20’s themed soirée at Winter Las Vegas Market. Beautyrest is also providing dealers with 100th anniversary in-store materials and incorporating the milestone into its television advertising campaign, set to air across television and digital channels this Memorial Day.
“Both the Beautyrest Black and Beauty Sleep collections have surpassed our expectations,” said Jessica Goldberg, senior director, Beautyrest Brand Marketing. “We’re proud to see such strong customer demand and exceptional growth, reinforcing our brand’s dedication to quality and innovative sleep technology.”
“These two new collections really complete the Beautyrest portfolio,” said Rolf Sannes, senior vice president, Brand Marketing, SSB. “Last year, we launched Beauty Sleep, our value price collection (and an introductory product to the Beautyrest portfolio), and we also relaunched Beautyrest Black, our most premium offering. With Beautyrest and Beautyrest World Class we are offering the right product for every consumer, with step-ups in features between collections, delivering on our value proposition of individualized support and motion separation for a great night’s sleep at every price point.”
“Celebrating 100 years of Beautyrest is a monumental milestone for this brand,” said Tim Oakhill, chief marketing officer. “As we mark this century of sleep innovation, we’re thrilled to introduce two exciting new collections at the Winter Las Vegas Market. We’re not just offering new products, we’re bringing these innovations directly to our retailers, so that our customers can experience the quality sleep they deserve. We look forward to the next 100 years of empowering people to enjoy a good night’s sleep.”
