Hologenix, a pioneer in textile innovation and the company behind CELLIANT infrared materials, has unveiled its second product launch with Sunlighten, the global leader in infrared saunas and portable light therapies. The brands are teaming up again to bring an innovative collection of activewear apparel and performance bedsheets infusing CELLIANT infrared technology into its fabric to support performance and recovery.
The brands first worked together on the successful Sunlighten Sauna Linen Collection, with accessories that included bath towels, throw pillow covers, and cushion covers for infrared saunas. The latest collaboration ventures into the activewear and bedding categories.
“We are thrilled to continue growing our partnership with Sunlighten, a brand that shares our goal of bringing wellness innovation to the forefront,” said Seth Casden, co-founder and chief executive officer of Hologenix. “This collaboration not only builds on the success of our first product launch of the Sauna Linen Collection, but also underscores how our infrared technology can be infused into a wide range of product categories to transform how we experience wellness.”
“Partnering with the Hologenix team has been a natural fit from the start as we share a mutual passion for creating groundbreaking infrared products for wellness enthusiasts,” said Aaron Zack, co-founder and chief executive officer of Sunlighten. “The success of our first collaboration demonstrated how much consumers value products that seamlessly integrate wellness into their everyday routines. With this new collection, we’re taking that innovation a step further as we enter the bedding and activewear apparel categories, empowering people to feel better and live life to the fullest through the transformative power of infrared technology. Together, we will continue to expand in this area to meet our consumers’ needs.”
