Vida Shoes International Inc., a leader in the women’s, children’s and men’s footwear industry, announced that its luxury contemporary footwear brand, André Assous, is introducing its first-ever Flex Comfort Technology women’s collection: Sole Motion.
Comfort and style is of top priority at André Assous. The Sole Motion capsule introduces espadrilles and sandals for women, which are hand-sewn in Spain, just like the inline collections the brand is best known for. The launch consists of four unique styles featuring this new technology: the Farami, Filo, Foxa and Pepper, offering a variety of color and height options.
“We are excited to introduce the Sole Motion collection to the André Assous customer,” said Solomon Dabah, president of Vida Shoes International. “We recognize the growing need for footwear that prioritizes comfort above all. With the Sole Motion collection, we aimed to create a sandal that delivers exceptional comfort while seamlessly fitting into the modern woman’s wardrobe. This launch reflects our commitment to providing high-performance, stylish footwear designed to support and enhance her everyday life.”
Sole Motion featuring Flex Comfort Technology boasts timeless silhouettes with an André Assous twist. With cloud-like cushioning and flexibility, lightweight ethylene-vinyl acetate (EVA) midsoles and outsoles, and a ribbed outsole for traction and stability, each shoe promises extreme comfort all day and night.
The Flex technology is inspired by André Assous’ lightweight and flexible Featherweights line. For this collection, Assous used the same EVA material to preserve the signature lightweight feel while incorporating a new innovation that enhances flexibility. After collaborating with industry partners to explore cutting-edge alternatives, Flex technology was born, offering the ideal balance of lightness and flexibility that consumers are asking for.
The André Assous Sole Motion capsule is available at andreassous.com and online/in-store with various retail partners. The Farami and Foxa are priced at $250, the Filo is priced at $225 and the Pepper is priced at $199. Each shoe is available in whole U.S. women’s sizes 5-13.
