Chloé unveiled the second chapter of Chloé à la Plage, a collection born from a dreamlike longing for summer’s poetry. The campaign, imagined through a surrealist lens and photographed by David Sims, captures sun-drenched days dissolving into fantasy. Featuring actress Apple Martin, whose luminous presence embodies this poetic surrender to summer’s spell, the campaign captures dreamlike seascapes, as Martin channels the collection’s natural, free-spirited allure.
“This year, Chloé à la Plage is an ode to a surreal summer fantasy. It’s about that dreamlike state and the poetry of summer. Apple, with her radiance and timeless beauty, draws us into this feeling in the most natural way,” said Chemena Kamali, creative director of Chloé.
The campaign evokes an imagined shoreline where sky-blue expanses meet sun-kissed sand and magnified shells—a reflection of barefoot reveries suspended in an endless summer afternoon.
Fluid silhouettes define the collection: airy dresses and broderie anglaise blouses fall effortlessly, complemented by playful accessories that bring a sense of spontaneity. Each piece feels instinctive and personal, designed to move naturally with the body and echo the ease of summer.
