Following the success of their first collaboration, Pacsun and creator Anna Sitar are reuniting for an exclusive co-designed loungewear collection inspired by the pieces she wears every day. Built around the belief that comfort should never come at the expense of style, the collection reflects Sitar’s signature approach to getting dressed: effortless, versatile and made for real life. Each piece serves as the whole look for slow mornings, coffee runs or days with no plan at all.
The line took shape through a hands-on process between Sitar and Pacsun’s design team, who worked together from the earliest concepts to help shape silhouettes, fabrications, color palette, proportions and styling. Rather than an idealized take on loungewear, the pieces are pulled directly from Sitar’s own wardrobe and the moments she wears them in, resulting in a lineup built to be comfortable, confident and complete without additional styling.
“I’ve always believed the best outfits are the ones you don’t have to overthink,” said Sitar. “I wanted to create pieces that feel just as good on a travel day as they do grabbing coffee, running errands or spending the day at home. The idea of an entire clothing collection felt so intimidating, but we started with the staples that I would dream of in my own closet and reimagined them with thoughtful details, elevated fabrics and an effortless fit. I poured so much love into each and every creative decision that I hope everyone who wears these pieces feels that love radiate into their everyday. My dream is that this whole collection leaves my community feeling comfortable, confident and completely themselves.”
The 24-piece collection features oversized fleece sets, relaxed knits, elevated basics and layering essentials, with prices ranging from $30 to $65. Together, the pieces move easily from one part of the day to the next, whether that means staying in or stepping out.
Sitar has built one of the most recognizable presences in digital culture, known for content that feels less like a broadcast and more like a conversation with a friend. This marks her third collection with Pacsun, following AnnaxPacsun, her debut swimwear line with the brand in April 2024, and her Michigan-inspired swimsuit collection in August 2024. That same instinct shaped her approach to this collection, favoring pieces that feel personal and lived-in over anything that reads as overly designed.
