Neiman Marcus unveiled its Fall 2026 campaign, “Signature Style,” a celebration of personal taste that showcases how the luxury retailer curates wardrobes tailored to every customer’s individual lifestyle. The campaign brings together coveted brands, including Altuzarra, Givenchy, Ferragamo, Proenza Schouler, Christopher John Rogers, Dries Van Noten, Tom Ford, Toteme, Stella McCartney, Jil Sander, Saint Laurent and more. It also highlights the seamless intersection of our customers’ personal expression and luxury retail.
“Signature Style highlights what Neiman Marcus does best, showcasing our luxury offerings in a way that our customers can make them uniquely their own,” said Cheryl Han, chief marketing and digital officer of Exemplar Luxury Group. “By bringing together our exceptional brand partners and expertly curated assortment, this campaign underscores the value of the Neiman Marcus experience by creating meaningful opportunities to engage our customers across every touchpoint.”
Captured on location in Los Angeles by photographer Judy Pak, the Signature Style campaign stars poet Cleo Wade, stylist Jessica de Ruiter and movement director Stephen Galloway. Set inside their private residences, the feature highlights how each tastemaker’s personal aesthetic effortlessly spans both their wardrobe and their living space. By pairing these distinct lifestyles with Neiman Marcus’ essential pieces for fall, the campaign creates a warm, authentic connection between lived-in home elegance and refined retail, redefining luxury as something deeply personal.
“At the heart of this campaign is the idea that style is an expression of each customer’s unique identity,” said Elle Strauss, senior vice president of creative at Exemplar Luxury Group. “By capturing Cleo, Jessica and Stephen in their own homes, we’re able to create portraits that reveal how their individual perspectives extend beyond what they wear. Merging this genuine expression with Neiman Marcus’ signature visual identity results in a campaign that feels simultaneously refined and intimately personal.”
The campaign showcases Neiman Marcus as the premier destination for personalized style discovery, where expert curation helps individuals refresh their wardrobe in ways that feel authentic, current and aligned with how they live. Expanding on this narrative, the campaign launch includes a dedicated film starring artist Lily Kwong focused on the retailer’s personal styling service. Captured inside the Beverly Hills store, the video follows Kwong through an in-store styling appointment as she tries on looks tailored to her distinct lifestyle, discovering a seamless, collaborative approach to personal style.
