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Zenni Introduces Anti-Fog Lenses

Photo: Business Wire

Zenni, an online eyewear retailer, announced a two-in-one anti-fog and anti-reflective lens solution to solve a significant pain point for glasses wearers during the pandemic. Developed in 2020 as a response to the pervasive consumer issue of glasses fogging up while wearing face coverings, these new anti-fog coated lenses are low-priced and fog-resistant, with the new lenses priced at just $12.95.

To say thank you to healthcare and essential workers, Zenni is giving away 5,000 pairs of Zenni frames with new anti-fog + anti-reflective coating to workers across the United States. Essential workers can submit their name, occupation and email address with a few words about how anti-fog glasses would help in the workplace to enter giveaway to receive their free pair.

“We continually hear that one of the biggest frustrations for glasses wearers during the pandemic is lenses fogging up and obstructing vision. We mobilized quickly to develop a high-quality product that addresses the need for people at a fraction of the price of other options on the market,” said Bai Gan, chief product officer at Zenni.

Each pair of anti-fog coated lenses comes with a special lens cloth that activates the anti-fog properties to help lenses stay clear. When used together, the lens coating with activator lens cloth can provide several hours of fog-free lenses before needing to wipe with the lens cloth again.

“At Zenni, we have the utmost appreciation for medical professionals, first responders, teachers and all other essential workers who are going into work every day. These essential workers should not have to worry about the irritating issue of fogging glasses impairing their vision while protecting their health by wearing a mask,” said Sean Pate, brand marketing and communications officer at Zenni.

Beyond the pandemic use case, Zenni anti-fog lenses provide a solution for glasses wearers in cold, rainy or humid weather, as well as for outdoor athletes, as lens fogging happens anytime there is a temperature difference between a wearer’s glasses and the outside environment.