Skincare retailer Heyday announced a $20 million Series B round of funding with participation from existing investors Lerer Hippeau and Fifth Wall Ventures. The fundraise will allow Heyday to further scale and cement its position, with expansion through franchise of its high-touch physical experience and innovation in delivering personalized skincare.
“This strategic funding will enable us to accelerate our growth and deliver on our vision of delivering highly personalized skincare solutions,” said Adam Ross, CEO and co-founder of Heyday. “We are proud of the industry-leading, in-store facial experience we have built and are excited to expand across the U.S. while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way.”
The company has also hired Maureen Sullivan as president, who was previously president and chief operating officer at Rent The Runway, to lead Heyday’s expansion.
“Skincare is already a daily routine, yet consumers have little confidence in their skincare routines, what products to use and how to achieve the results based on their skin type or concerns,” said Maureen Sullivan. “We’re excited to democratize access to expert-led, personalized skincare services both in-shop and online in a way that no one else can. Skincare is an industry that for years has not been putting the customer first, so we’re setting out to change that.”
