Beauty subscription company Ipsy announced the launch of Glam Bag x Khloé, a collection of the most coveted products in beauty curated by the “Keeping Up with Kardashians” co-star Khloé Kardashian. The collection is Kardashian’s first solo beauty collaboration and the second edition of the Ipsy Glam Bag X program, the first of which sold out months ahead of its February ship date, the company reported.
“I am thrilled to share my Glam Bag X collection,” said Kardashian. “For me, beauty is the ultimate form of self-expression, and through the years, I’ve experimented with it all. I’ve been so fortunate to be able to learn from my sisters, and I’ve developed my own tips and tricks along the way. With this collaboration, I get to share the products that I consider a part of my daily routine, as well as a few that I’ve more recently discovered and simply cannot live without. I’m incredibly proud of what we’ve been able to put together, and I can’t wait to reveal the full collection!”
Glam Bag x Khloé recipients will receive a total of 8 full-size products, five of which will be tailored to their individual preferences and three that they choose from a personalized assortment via Ipsy’s proprietary machine learning technology, Ipsy Match. The collection will include bestsellers from Charlotte Tilbury, Anastasia Beverly Hills, Herbivore Botanicals, Morphe, MAC Cosmetics, Olaplex and RMS Beauty — with many more yet to be revealed.
“Khloé is a real life unicorn,” said Emine ErSelcuk, senior vice president of merchandising at Ipsy. “She embodies self-expression in its truest form. She is a successful entrepreneur and busy mom who is truly passionate about all things beauty, and she is completely invested in our mission of making beauty more inclusive and welcoming to all. Khloé really wanted to make her beauty essentials accessible to the broader beauty community, and we are thrilled to be able to deliver on that promise with so many incredible, never-before sampled brands.”
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and will ship every three months. The Glam Bag x Khloé collection ships in May.
