Amazon Music announced the integration of artist merchandise within its mobile app, creating a new way for artists to engage with their audience and other consumers. Artist merchandise will now appear in the Amazon Music app on participating artists’ pages side-by-side with their songs, albums, live streams and music videos.
“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app,” said Sean McMullan, Amazon Music’s director of artist product and services. “It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts and, now, merch, under one roof for the first time.”
By tying artist merchandise and music together in the app, fans in the U.S. can now easily shop a genre-spanning selection of apparel and other items, a majority of which is available with Prime shipping for Prime members, from artists including Billie Eilish, Jack Harlow, King Princess, Lady Gaga and Gucci Mane.
To coincide with the announcement, Amazon Music is debuting an exclusive line of apparel developed by Selena Gomez to celebrate her upcoming Spanish-language EP, “Revelación,” and an exclusive collection celebrating rock band Weezer. Amazon Music’s also features merch from Gwen Stefani, Metallica, Queen Naija, Pentatonix, Florida Georgia Line and Queen. In addition, Wale has made Amazon Music the exclusive online retail partner for his merchandise collection.
Inspired by a Mexico City mural created to commemorate her single “Baila Conmigo,” Gomez’s “Revelación” collection includes a variety of apparel from the pop star, including a colorful hoodie, graphic T-shirts and a hat.
“I wanted to offer my fans something special for the release of ‘Revelación,’” Gomez said. “That’s why I worked to develop a beautiful, new collection of exclusive merch for Amazon Music. I hope you enjoy what I’ve put together.”
