3DLook, an AI-powered, mobile body measuring and fit company, announced that it has raised $6.5 million in Series A funding, led by Almaz Capital with participation from TMT Investments and Zubr Capital. The investment brings the company’s total fundraising to date to $11.2 million.
“This successful fundraising round will allow us to expand the use of our AI-first technology to drive personalization across a wide range of industries,” said Vadim Rogovskiy, co-founder and CEO, 3DLook. “While leading fashion and uniform brands are already relying on our solutions to meet their customers’ fit needs, our growth strategy includes extending into other segments to enable personalized, made-to-measure furniture and car seats, better tracking of health and fitness progress in apps, the creation of personal avatars in video games and real-time virtual try-ons in AR.”
The funds will be used to expand 3DLook’s U.S. leadership team and establish new research and development labs in the U.S. and Western Europe.
3DLook’s solutions provide personalized fit and size recommendations for online shoppers and body data intelligence that brands can use to create better-fitting clothes. The technology uses a patented combination of computer vision and 3D statistical modeling to measure the human body using just two photos. Brands that use 3DLook’s solutions have seen 30% decreases in return rates, while increasing conversions four times year over year, the company reported.
“We believe that COVID-19 has been the most disruptive event in the last decade to impact retail and that it accelerated the transition to online and made e-commerce a top priority for every brand that strives to survive in the new digital reality,” said Pasha Bogdanov, general partner, Almaz Capital. “3DLOook not only offers an innovative solution that helps online retailers reduce returns and ensure higher client satisfaction but also enables a unique personalized shopping experience. We’re excited to help 3DLook as it expands and meets the growing demand for its solutions.”
