Kibo announced that luxury fashion online retailer Mytheresa achieved an uplift in add-to-cart rates, reduced mobile bounce rates, significantly increased newsletter signups and improved conversion rates in China. Since 2016, Mytheresa has leveraged Kibo’s testing and personalization capabilities to improve conversion rates and personalize content to cater to different market needs around the world. Through a close collaboration with Kibo, Mytheresa delivered personalized experiences for their global luxury client base.
“We needed a partner that would make it easy for us to deliver unique and personalized experiences for our customers around the globe,” said Sebastian Dietzmann, COO and managing director of Mytheresa. “Kibo Personalization has helped us across both of these goals with excellent customer service and an intuitive platform that our marketing teams can use with ease.”
The collaboration with Kibo streamlined the testing and personalization strategy across markets with a clear focus on speed of implementation, testing capabilities and customer insights generation, Kibo said.
“Mytheresa is a global online leader in the luxury segment with a high bar for quality experiences on their site,” said Brian Wilson, chief operating officer at Kibo. “Both their designer brand partners and their customers need to have a frictionless experience working with Mytheresa, and we are excited to be part of their personalization strategy to achieve that goal.”
