Dia & Co, a clothing and lifestyle brand for sizes 10-32, announced the launch of it’s newest category: swimwear. The collections represent Dia’s belief in the power of style to transform and provide customers with fun, fresh, fashion-forward swimwear, the company said. Dia & Co. is a digital-only retailer and community of more than five million women.
Dia & Co’s expansion into swimwear features notable female-owned brands such as Andie Swim, Kitty and Vibe and Nomads Swimwear, with limited-edition curated capsule collections from each brand. Together, the collections will feature more than 30 pieces. Notably, this launch represents the broadest size availability ever offered by each brand. Styles will be available from size large to 5X across all three brands, marking the first expansion above a size 3X for Andie Swim and Kitty and Vibe, and the first expansion beyond a 4X for Nomads Swimwear. In addition, Dia will be adding new collections throughout the summer from brands that are new and beloved by our community.
“As we all look forward to warmer weather this summer, we couldn’t be more excited to launch this collection of swimwear,” said Dia & Co CEO Nadia Boujarwah. “Whether you live by the beach, have plans to jump into a blow-up pool in the back yard or even just to take a soak in a bathtub, avoiding the dread of bathing suit shopping while enjoying some much needed R&R with these fun, perfectly-fitting pieces is something we can all look forward to.”
