Meiyume, a one-stop-shop partner of product and retail solutions for the beauty industry, has launched a new lipstick packaging that pays homage to its beauty heritage — with an added sustainable twist.
In 1915, the first brass metal lipstick case was crafted by Maurice Levy to resemble a bullet. After the war, the leftover tube packaging from ammunition factories gained popularity as they could be more conveniently carried and applied than using small pots and silk paper. However, due to the low cost and versatility of plastic, lipstick containers today are often made of plastic or contains plastic-derived elements that are difficult to recycle.
Meiyume is addressing this challenge by introducing a packaging that is a classic, sustainable take on the modern lipstick case, crafted from 100% aluminum and is fully recyclable. The tube works on a patented “smart click system,” allowing the lipstick cap to close snuggly and securely over the case body with a soft click.
Drawing from its expertise in metal processing, multi-material composition and parts decoration techniques, the Meiyume team can customize the mono-material lipstick case in a variety of ways to reflect the customer’s brand story.
