CoEdition, an online retailer focused on fashion for women sizes 14-32, announced a partnership with plus-size bridal gown brand Ella & Oak that will see CoEdition expanding its bridal boutique offering to include made-to-order wedding styles this season.
CoEdition offers eight of Ella & Oak’s most popular gowns in sizes 12-30. The team will work closely with Ella & Oak’s designers to create eleven more custom looks, based on popular bridal runway trends, that will be exclusively available for CoEdition customers later this spring.
“Historically, the bridal gown industry has ostracized women of extended sizes by offering only minimal styles and unflattering cuts, but brands like Ella & Oak have emerged to prove that gorgeous wedding gowns can exist in all sizes,” said Brooke Cundiff, CoEdition chief merchandising officer. “We’re proud to play a pivotal role in the relaunch of Ella & Oak and hope to serve as a one-stop-shop making the shopping experience for brides-to-be of sizes 12-30 simple and seamless.”
CoEdition will include all Ella & Oak styles in its Virtual Try-On Shop. By leveraging the latest in AI technology, CoEdition customers can quickly upload their own image, or select from a model of similar body shape, to accurately gauge size, fit and even drape of each gown. Despite dresses being custom-made for each customer, CoEdition’s generous return policy will remain in effect for all Ella & Oak gowns purchased directly on the site.
“Women deserve to feel comfortable during the entire wedding gown shopping experience — with that comfort culminating as confidence on their special day,” said Christine Callahan, chief executive officer of Ella & Oak. “Our partnership with CoEdition allows more women the opportunity for style exploration and brand discovery in the bridal category. Whether she chooses one of our gowns or falls in love with another look while browsing the site, it’s a win for the industry as a whole because the customer now has more options to feel beautiful and confident.”
