TikTok has partnered with Enthusiast Gaming to launch TikTok Gamers Got Talent. Premiering Sunday, May 9, at 7:00 p.m. EST, this content series will mark the inaugural search for the TikTok gaming community’s hidden talents.
E.l.f. Cosmetics is also getting in on the action by offering fans for a chance to win $25,000 – and, of course, E.l.f. products. From guitar riffs to trick shots to cooking and everything in-between, TikTok Gamers Got Talent is an opportunity for gamers and gaming fans on TikTok to showcase their most impressive skills to a panel of celebrity judges.
“TikTok continues to be a platform where culture starts and through TikTok’s Gamers Got Talent, a North American first, our gaming community will have an opportunity to reach new audiences, be discovered and entertained,” said Nadia Niccoli, director of marketing, TikTok Canada. “We’re excited to have two industry giants in their respective areas, E.l.f. Cosmetics and Enthusiast Gaming, on board to support and show gamers the power of TikTok.”
