Perfect Corp., a global beauty tech solutions provider, partnered with global prestige skincare and makeup brand Bobbi Brown Cosmetics for the launch of its personalized online beauty consultation. The interactive augmented reality (AR) and artificial intelligence (AI)-powered mobile web experience invites beauty lovers to receive customized, instant product recommendations via virtual try-on by seasoned Bobbi Brown make-up artists for a hyper-personalized experience.
“We are thrilled to partner with the beloved beauty brand Bobbi Brown Cosmetics for the launch of their interactive online beauty consultation,” said Alice Chang, Perfect Corp. founder and CEO. “As a brand, Bobbi Brown embraces the growing demand for online ‘shoppertainment’ experiences, so we were able to work together to create and deliver the most unique digital shopping experience possible for beauty lovers to access professional consultation anytime, anyplace.”
Launching in the U.S., this digital consultation mimics the intimate in-store artistry experience. This on-demand beauty consultation instantly connects shoppers with a welcoming Bobbi Brown artist for expert advice, virtual AR and AI-powered product try-ons for eyes and lips, beauty tutorials and individualized product recommendations offering customized service paired with engaging experience.
“Bobbi Brown Cosmetics has been evolving makeup artistry since 1991. This enhanced beauty consultation video chat continues to build on the strengths of our makeup artists and improves their ability to interact virtually in a more meaningful way with our consumers, empowering them with accessible knowledge, tips and tricks which are the hallmark of the Bobbi Brown brand,” said Chetna Khemka, senior vice president, global online, Bobbi Brown Cosmetics.
