Beauty brand Bliss announced its certification with B Corp. The certification verifies social and environmental performance, public transparency and legal accountability to balance profit and purpose.
Since Bliss re-launched in 2018, the spa-powered beauty brand has been focused on taking care skin and the environment in order to achieve a higher state of happy, the brand said.
“Over the last several years, our commitment to people, animals and the planet set the stage to successfully submit for B Corp’s highly sought-after seal of approval,” said Bliss CEO Meri Baregamian. “Only 1% of brands that apply for the certification are approved, and we’re thrilled to be part of the select few who lead the way for the future of clean, sustainable beauty brands.”
For over a year, Bliss has been a partner of The Trevor Project, the world’s largest LGBTQ suicide prevention and crisis intervention organization to help at-risk youth, as well as a supporter of The Antiracist Research & Policy Center and their commitment to understanding, explaining and solving problems of racial inequity and injustice.
