Back-to-school shopping is now in session, and Macy’s is helping students of all ages kick off the new school year with a curated assortment of must-have items. From staple fashion picks to conscious beauty essentials, Macy’s is getting students ready to conquer their first day in style with a mix of everyday wear, dorm essentials and more to celebrate a new season of classes. Macy’s back-to-school campaign celebrates how students’ styles are constantly evolving from year-to-year and, in some cases, even week-to-week. This year’s commercials feature fast-paced fun fashion transitions showcasing Macy’s brands, value and inspiration while highlighting the joy and confidence of the perfect look and owning your style.
“The fresh start of a new school year brings a clean slate for everyone to make new friends, create new experiences and show their own take on back-to-school dress codes,” said Matthew Sebra, senior fashion director, Macy’s. “At Macy’s, we know that style is unique to each student. We’re looking forward to helping students of all ages own their style with the latest school essentials and Fall trends.”
This school year, you can’t go wrong with blue jeans, fresh sneakers and a stack of T-shirts from Monday to Friday, Macys said. Whether it’s a perfect pair of Epic Threads joggers or high-rise Levi’s, these staples are an effortless look that will never go out of style. This year, incorporate different design patterns with a casual look. Layering a beloved hoodie over a dress from Cotton On or sizing up a button-down from CK Jeans adds a comfy dimension to picture-day-perfect looks. Get creative and make a major statement with wearable art: think everyday denim jackets with appliques, paint-splattered looks you won’t have to worry about in the wash or bold graphic tees. For in-person and campus classes, start easy with backpacks that’ll make kids stoked to go to class like cosmic prints and tie-dye options from Jansport, to colorful and protective laptop backpacks from Kipling. Don’t forget to grab an insulated lunch bag or box featuring your favorite characters. Bring that extra glow of first-day confidence with must-have skincare products that will help students put their best face forward. To prep for picture day and homecoming, Macy’s offers a wide range of brands and products for a finishing touch of glam—from Lancôme and MAC to conscious beauty brands that are great for your skin and even better for the earth. For those looking to tame their mane, Drybar and Sutra Beauty are the perfect hair tools that can make styling hair stress-free.
Whether you’re living on or off campus, Macy’s has dorm room décor and more that college bound students will love—from tapestries and twinkle lights to a compact coffee maker from Mr. Coffee and a vacuum from Shark. To help establish a home-away-from-home vibe, students can show off their creative side with mindfully made, modern bedding from Oake or a range of charming patterns and stunning solids from Martha Stewart Essentials. Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more, the company said. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage, located in more than 300 Macy’s stores nationwide. Check out what off-price, on-trend essentials you can expect in store and find a store near you at macysbackstage.com.
