Justice and Jelly Belly® announced a collaboration that will bring a sweet twist to the tween fashion space. The collection will be available exclusively at Walmart and Walmart.com and will feature Jelly Belly beans with Justice’s iconic tween fashion.
The collaboration is a mix of bold designs, creative patterns, and Jelly Belly’s famous candy motifs. Each piece was custom designed to incorporate the beloved Jelly Belly bean with the trend right pieces only Justice can offer the tween customer. The collection offers an assortment of clothing from denim to fleece match back items. This exciting collaboration is a perfect way for tweens to express themselves and show off their sweet style.
“This collaboration is an exciting combination of two beloved brands and is sure to bring a smile to our customers. We are delighted to launch this fun and playful side of Justice to the Walmart customer,” said Kat DePizzo, president of Justice Design Lab.
Justice has long been a leader in the fashion industry, teaming up with iconic brands to create unique and stylish collections. Justice has collaborated with some of the most beloved brands to create lifestyle collections that appeal to all tweens. The Justice x Jelly Belly partnership brings together two iconic brands to create a truly special collection.
“We are thrilled to join forces with Jelly Belly to bring the collection to life in a brand-new way. We hope to bring a little whimsy to our customers and continue to cement Walmart as the tween fashion destination,” said Elizabeth McCusker, vice president of marketing at Justice.
“We are delighted to partner with Justice to bring to life Jelly Belly’s iconic colors, personality and shape through limited edition designed apparel for tweens. The items are fun and exciting additions to any tween’s wardrobe,” said Jelly Belly’s Global Vice President of Marketing, Robert Swaigen.
