The specialty footwear and lifestyle chain, The Athlete’s Foot (TAF), launched its most anticipated project of 2023, the introduction of their “neighborhood” concept store, with several community-focused events located at Atlantic Station in midtown Atlanta, GA. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts.
The grand opening events included several community-focused activations, including a WOOD U sneaker customization class, developed with Adidas footwear designer Aric Armon and Dr. D’Wayne Edwards, founder of Pensole, live performances by Baby Tate, and Kxngpxn skating alliance, custom art pieces and murals were unveiled by artists Lisette Correa and TYP, and local Atlanta VIPS including State Representative Mesha Mainor, participated in the official ribbon-cutting ceremony. The Athlete’s Foot partnered with Adidas to provide swag bags filled with shoes and clothing to the local Boys & Girls Club.
Matt Lafone, President and General Manager of Americas, shares, “We are thrilled to open our first neighborhood store in our hometown of Atlanta, GA, the heart of the south’s streetwear and sneaker culture. Our new store concept will pay tribute to the city’s character and our deep southern roots while showcasing local brands and designers and will serve as a hub for community-based events and philanthropic initiatives.
