This Pride Month, Southern California-based global lifestyle brand UGG is emphasizing its continued year-round efforts to spread joy and contribute to safe-space storytelling rooted in sharing and support for the LGBTQ+ community. To commemorate this year’s Pride Month, UGG recently unveiled a digital-first campaign titled Feel seen. Feel heard. starring Davis Burleson of What’s Poppin’? With Davis! along with other members of the community, and a $125,000 donation to the nonprofit organization It Gets Better Project.
In partnership with Burleson, the rapid-fire social media interview series, the brand is passing the mic to the LGBTQ+ community to highlight realness through community-led conversation. To strengthen the UGG® brand’s spotlight on open sharing in support of the LGBTQ+ community, it is also giving back to the It Gets Better Project to help strengthen their mission to amplify true stories of resiliency that remind us of the promise of tomorrow.
The It Gets Better Project aims to improve the lives of LGBTQ+ youth by utilizing compelling storytelling, educational activities, and community-building efforts. Their global social media reach of over 1.65 million helps them to connect with young people every day to make them feel connected, motivated and appreciated. To support their mission, UGG® has donated $125,000 to support the It Gets Better Project, helping them empower LGBTQ+ youth to reach their full potential. The It Gets Better Project does this through original content series, storytelling campaigns, and a robust social media presence, highlighting the diverse experiences and intersectional communities that they come from, which UGG® will be partnering with the organization on a dedicated content series throughout 2023.
A maximalist take on the timeless Tasman, the new Tazz Pridepop refreshes the familiar silhouette with a 1.5″ platform sole for boosted cushioning and style. Featuring a bright, bold, jacquard-knit upper, Tazz Pridepop is lined in the brand’s signature UGGplush™ wool blend for a slipper-like feel indoors or out. The brand’s signature ‘UGGbraid’ is crafted from recycled materials. The outsole of this product is either a SugarSole™ outsole, which is a responsible compound using sugarcane foam that allows us to reduce dependency on fossil fuels by replacing petroleum-based ethylene, or a Treadlite by UGG™ outsole.
Luxuriously soft, the Olympia Pride Jacket is a full-zip statement jacket made of signature sherpa with bright-hued patterns to celebrate Pride Month. Elasticized cuffs and hem define the relaxed silhouette, which can be thrown on over any outfit for an extra layer of style and warmth.
Make a sporty statement and reach for extra support in the Wilmina Logo Bralette. Perfect for the gym or all favorite Pride Month celebrations in this sporty style from the UGG® brand’s Essentials Collection.
The Hayleigh Logo Biker Short reflects the fun side of any workout with its comfortable, high-rise fit and a graphic logo print that almost appears to run down its sides.
The Tana Cropped Tee is the epitome of sport-casual fashion, with a lifted hemline and boxy fit. A rainbow-hued UGG® logo brings festive energy, celebrating love and individuality this Pride Month and beyond.
Updated in bright, Pride-inspired colors for a year-round statement, the Janey II Ripstop Pride crossbody bag is designed for hands-free versatility. Cast in durable ripstop polyester with the same convenient pocketing as the original, it remains our ultimate all-around option for travel, work, and play.
